Jordan Sher is a Denver-based senior-level writer/content strategist.

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Jordan Sher is a Denver-based senior-level writer/content strategist.

Print Campaign

When SRAM debuted their Avid XX brakes, they were among the lightest on the market. This is how we told the story in a new way. The ads themselves are printed on heavyweight vellum or used a die-cut for “added weight savings” and to show the brands commitment to all things lightweight. (Scroll through to see how this looks in placement.)


  • Role Writer

  • For SRAM/Avid

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Outdoor/Print Campaign